GRAPHIC DESIGNER & ART DIRECTOR
After a decade working as an advertising Art Director, today Diana directs her competencies to create brands and design their visual universe: starting with the brand strategy, she develops logos, visual identities, websites and packaging. Diana aspires finding design solutions that are also business solutions, at the same time rational and aesthetic.
On assignment for Babylonia, Diana was requested to create the visual identity for an innovation competition in the fast growing seafood industry. The Fishtech Awards identity needed to speak about the seafood sector without getting into specifics (like showing fish) and express professionalism. The logo that was selected is inspired by the transparent blue hues of ocean water. Diana also designed stationery materials, posters and the website.
IA interactive is a digital strategy agency based in Mexico. The rebranding of the company revolved around the new slogan "believe. do" that revealed the new aspirations of the brand: passion & action. Starting with the redesign of the logo and the new visual guidelines, Diana created a full range of graphic elements and materials: stationery, patterns, murals and office signage, character illustrations, etc.
Inside Your Home
Babylonia was chosen to create the visual identity of Inside your Home, a company that offers home-related services that range from buying a property to decorating and organising one. The founding duo of the company shares responsibilities and skills equally, so it came natural to visually divide in half all the materials Diana created, starting with the logo. The colour scheme and patterns express the feminine touch the two founders are known for.